Soft2Bet: Innovation, Technology and Growth in iGaming

In the rapidly evolving landscape of online gaming and sports betting, few companies have made as significant an impact as Soft2Bet. Founded in 2016, this global iGaming technology company has rapidly ascended to become a leading provider of turnkey solutions, renowned for its cutting-edge technology and player-centric approach. For a deeper dive into their journey and impact, you can explore more about Soft2Bet and its comprehensive offerings here. By operating successfully as both a B2B supplier and a B2C operator, Soft2Bet has mastered the art of creating engaging, compliant, and highly profitable gaming experiences across the globe.

The Visionary Background and Global Reach

Soft2Bet was founded in 2016 by Uri Poliavich, whose vision was to transform the iGaming sector through next-generation products and groundbreaking player experiences . Poliavich’s entrepreneurial drive, born from a personal “hunger to change your life,” has been the catalyst for the company’s meteoric rise from a modest office to an international powerhouse headquartered in Malta . Today, the company employs over 200 people and continues to expand its influence.

A cornerstone of Soft2Bet’s credibility and success is its unwavering commitment to regulatory compliance. The company operates under an impressive 19 licenses across 11 jurisdictions, demonstrating its dedication to responsible gaming and legal operation in key markets around the world . This includes regulated markets such as:

• Sweden

• Denmark

• Romania

• Ontario, Canada

• Greece

• Malta

This extensive licensing framework allows Soft2Bet to offer its innovative solutions in some of the world’s most stringent regulatory environments, ensuring a secure and fair experience for players.

Unveiling MEGA: The Motivational Engineering Gaming Application

At the heart of Soft2Bet’s innovation is its award-winning platform, MEGA (Motivational Engineering Gaming Application). Launched in 2023, MEGA is far more than a simple gamification engine; it is a comprehensive engagement solution that transforms the player experience . It applies behavioral science and live data analysis to create personalized player journeys, moving beyond traditional bonuses to foster long-term loyalty.

Instead of static gameplay, MEGA integrates interactive, video-game-like elements that encourage deeper and more frequent engagement. Key features include:

• Personalized Avatars and Collectibles: Players can customize their experience and collect unique items, such as the Canadian coins in the ToonieBet brand .

• City-Building Mechanics: Some brands feature progression-based mechanics like constructing a virtual stadium, adding a layer of narrative and achievement to gameplay .

• Dynamic Challenges and Leaderboards: Competitive players are guided toward challenges and leaderboards, while exploratory users encounter discovery paths and milestone-based progression .

• Intelligent Bonus Triggers: Rewards are delivered at carefully measured intervals to maintain anticipation and engagement without overwhelming the user.

The Proven Impact of MEGA

The results of implementing MEGA are not just anecdotal; they are backed by significant, data-driven metrics that showcase its power to drive sustainable revenue growth. Operators utilizing MEGA have reported remarkable uplifts in key performance indicators:

• 4x increase in player screen time .

• 65% increase in Net Gaming Revenue (NGR) .

• 50% increase in average deposit amount .

• 45% increase in Average Revenue Per User (ARPU) .

Furthermore, MEGA’s impact on retention is profound, with specific brands seeing a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden . Betinia, a flagship Soft2Bet brand, also saw a 176% increase in player retention after integrating MEGA, becoming the #1 app in local app stores .

A Diverse Portfolio of B2C iGaming Brands

Soft2Bet doesn’t just build technology for others; it operates a successful portfolio of its own B2C brands. Each brand is meticulously crafted with a distinct theme, localized language support, and a rich selection of games to provide an immersive experience for players in specific markets.

Empowering Partners with B2B iGaming Operator Solutions

As a B2B partner, Soft2Bet provides far more than a standard platform; it delivers a complete ecosystem for success. By leveraging real-market data from its own B2C operations, Soft2Bet “battle tests” its solutions, ensuring they are optimized for performance, scalability, and player engagement before offering them to partners . This dual role provides an invaluable edge, allowing the company to refine its technology based on direct operator experience.

Soft2Bet’s turnkey solutions are designed for seamless integration and include:

• Customizable Frontend Design: Tailored user experiences with localized UI/UX to resonate with specific demographics.

• Integrated Casino & Sportsbook: Access to a vast portfolio of over 12,500 games from hundreds of top-tier providers and more than 1 million live events annually .

• Advanced Player Account Management (PAM) System: A unified system for smooth operations, player management, and data analysis.

• Managed Services: Comprehensive support covering customer service, risk management, fraud detection, and compliance.

• Extensive Payments Integration: Support for 70+ payment methods and 20+ languages, ensuring a seamless transaction experience for a global audience .

Fostering Future Innovation with Soft2Bet Invest

In July 2024, Soft2Bet demonstrated its commitment to the broader industry by launching Soft2Bet Invest, a €50 million iGaming Innovation Fund . This fund is dedicated to supporting entrepreneurs and early-stage companies in the iGaming and casual gaming sectors that are leveraging advanced technologies like AI and unique user-experience innovations.

The initiative quickly garnered industry recognition, receiving the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe . Through Soft2Bet Invest, the company is actively shaping the future of gaming by empowering the next generation of innovators.

Core Philosophy: Responsible Gaming and Philanthropy

For Soft2Bet, responsible gaming is not a checkbox but a foundational principle. The company integrates robust player protection tools—such as self-exclusion, deposit limits, and real-time monitoring—into all its platforms . Dedicated teams specializing in responsible gaming, fraud detection, and compliance ensure full adherence to the strictest regulatory standards across all 11 jurisdictions in which they operate .

This commitment to social responsibility extends beyond compliance and into the very fabric of the company. Founder Uri Poliavich and his wife established The Yael Foundation in 2020, which supports high-quality educational opportunities for Jewish youth worldwide. To date, the foundation has backed over 100 projects in 37 countries, impacting approximately 13,500 children .

Furthermore, Soft2Bet integrates social good into its business model, providing continuous financial support to charities like Malta’s Puttinu Cares, which aids families traveling abroad for medical treatment . In 2024 alone, the company contributed over €1 million to social causes . This creates a virtuous cycle where increased player engagement, driven by platforms like MEGA, helps fund scalable social impact programs .

Awards and Industry Recognition

Soft2Bet’s relentless pursuit of innovation and excellence has been consistently recognized by the industry’s most prestigious bodies. The company’s trophy cabinet is a testament to its leadership and technological prowess.

Triple Winner at the 2025 Global Gaming Awards EMEA:

• Executive of the Year – Awarded to founder and CEO Uri Poliavich for his visionary leadership.

• Platform Provider of the Year – Recognizing Soft2Bet’s industry-leading B2B solutions.

• Product Launch of the Year – Honoring the groundbreaking MEGA gamification platform .

Other Notable Accolades:

• SBC Awards Europe 2025: Acquisition & Retention Partner of the Year and Industry Innovator of the Year .

• EGR Marketing & Innovation Awards 2025: Innovation in Casino (for Betinia) .

• iGaming Sword Awards 2023: Turnkey Supplier of the Year .

• B2B SiGMA Europe Awards 2024: Single Point of Contact (for the MEGA platform) .

Conclusion

Soft2Bet has firmly established itself as a dominant force in the iGaming industry by masterfully blending advanced technology with a genuine understanding of player psychology. From its origins as a ambitious startup to its current status as a multi-licensed, award-winning global leader, the company’s trajectory is a testament to the vision of its founder and the power of its flagship product, MEGA.

By providing a comprehensive ecosystem that ranges from turnkey B2B solutions and engaging B2C brands to fostering industry innovation through its €50 million investment fund, Soft2Bet is not just participating in the market—it is actively shaping its future. As the company continues to expand into new jurisdictions, including the U.S., and further refines its gamification technology, one thing is clear: Soft2Bet is engineering the future of online gaming, one engaging experience at a time.